1. According to the article how did JCP get its site listed for different keyword searches?
Someone paid to have thousands of links placed on hundreds
of sites scattered around the Web, all of which lead directly to JCPenney.com.
JcPenney did not authorize it.
2. Why is this such an important issue that NYT decided to investigate it and print a long story?
The companies warn that which ever company uses tricks to improve search engine rankings (link schemes), there will be severe punishment.
3. What is the role of Google to ensure that companies don't game its search engine?
The role of Google is to constantly check to see if other companies are using the black hat strategy. When this happens Google makes sure that the company will either lead a search death or use a 'manual action' which means that the company search results are demoted.
4. What typically happens to businesses when they invoke the wrath of Google?
Obviously, Google will not allow such a thing to happen. In a situation in which this does happen, Google uses 'manual action' which can hurt business because there is a significant decrease in amount of traffic the business receives.
5. Play with the keyword estimator, linked in the article, for three different words, and post the CPC. What does it mean?
mount- average cpc =$1.51
tender- average cpc=.65
how much- average cpc=$1.09
Cpc(cost per click) measures how much each click costs.
Monday, February 28, 2011
Monday, February 14, 2011
JRNL 307 Week 4 Blog
Go through the reading on the digital year in review and then use these questions as a guideline to frame your discussion:
1. Which consumer trends dominated the digital media landscape in 2010?
The consumer trends that dominated the digital media landscape were online retail shopping which increased by 9%; flash sales sites, and local/group buying, and consumer electronics, which grew 19%. E-commerce spending surpassed $1 billion. Monday November 29, which is known as cyber Monday also had an increase in spending this year.
2. How are people spending their digital media consumption time?
People spend majority of their time on Facebook, which ranks number 1 with 12.3% compared to last year, which was 7.2%. Social media ranks as number two followed by entertainment.
3. Which new and emerging technologies and services are capturing the attention of the marketplace?
The new technologies the capture the attention of the marketplace are online video market, websites such as YouTube, Hulu, and websites you can watch free movies and television shows on such as ABC, CBS, etc.
4. What is the state of the digital advertising market?
Digital advertising is becoming more advanced, everything is changing and therefore the Internet and entrepreneurs need to keep up with how fast the market is expanding. Therefore marketers need to find ways to broaden the horizons of the digital advertising market.
5. How is the rapid increase in mobile media usage changing consumer behavior?
For starters, everything can be done on your smart phone. You can read and send out emails, check your facebook, download applications, MapQuest directions, and many numerous other things. Standard phones are leaving the market; the smart phone is the hot ticket item now. Not only are smart phones hot but also Ipads are becoming another hot ticket item. You can download apps as well on the Ipad. More than 1/3 of American’s have access to mobile web and applications.
1. Which consumer trends dominated the digital media landscape in 2010?
The consumer trends that dominated the digital media landscape were online retail shopping which increased by 9%; flash sales sites, and local/group buying, and consumer electronics, which grew 19%. E-commerce spending surpassed $1 billion. Monday November 29, which is known as cyber Monday also had an increase in spending this year.
2. How are people spending their digital media consumption time?
People spend majority of their time on Facebook, which ranks number 1 with 12.3% compared to last year, which was 7.2%. Social media ranks as number two followed by entertainment.
3. Which new and emerging technologies and services are capturing the attention of the marketplace?
The new technologies the capture the attention of the marketplace are online video market, websites such as YouTube, Hulu, and websites you can watch free movies and television shows on such as ABC, CBS, etc.
4. What is the state of the digital advertising market?
Digital advertising is becoming more advanced, everything is changing and therefore the Internet and entrepreneurs need to keep up with how fast the market is expanding. Therefore marketers need to find ways to broaden the horizons of the digital advertising market.
5. How is the rapid increase in mobile media usage changing consumer behavior?
For starters, everything can be done on your smart phone. You can read and send out emails, check your facebook, download applications, MapQuest directions, and many numerous other things. Standard phones are leaving the market; the smart phone is the hot ticket item now. Not only are smart phones hot but also Ipads are becoming another hot ticket item. You can download apps as well on the Ipad. More than 1/3 of American’s have access to mobile web and applications.
Subscribe to:
Comments (Atom)
