Monday, February 2, 2009

3 Questions for Exam 1

1. What does smart stand for?
A. Specific, measurable, achievable, relevant, time bound
B. specific, measurable, achievable, reliable, time bound
C. specific, memorable, achievable, reliable, time bound

2. What is Branding?
A. Reduces search time
B. Name on indiviual good or serive
C. Allows the company to charge more
D. All of the above

3. What does IMC stand for?
A. Integrated marketing connections
B. Integrated marketing companies
C. Integrated marketing communications

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