Tuesday, April 14, 2009

Blog #10

The store that i really dislike is abercrobmie and fitch. Ever since i was a little kid,that store was the most popular thing. I finally steped into that store when i was in grammer school and disliked it. To begin, the store is over priced a shirt can range anywhere from thirty to one hundred dollars. Secondly the store, only runs in small sizes. Say if you are a small, you would have to get a medium or a large because the small is fits someone who is an extra small. All there cloths run small, and everything is overpriced. If you want a job there you also have to look a certain way, extra small and very pretty. The cloths in the shop are all the same, preppy an chic. I dont think this store is for me. It is almost as if the store has high expectations on the people that shop there, they have to be perfect and skinny!

Monday, April 6, 2009

Blog #9 Exam 3 questions

Chapter 8
1. What does media planning involve?
a. Allocating ad budgets in effective and affective manner
b. Create plans that reflect purchase processes
c. Influences the consumer in market place
d. All of the above

2. What does a media buyer do?
a. Buys space and negotiates rates
b. Creates plans that reflect purchase processes
c. Works with media planner
d. Both A and C

Chapter 9
1. What is a training program?
a. Provided by manufacturers
b. Learn about brands
c. Retailer pays for promotion
d. Both A and B
Chapter 10
1. What are rebates and refunds?
a. Cash returns on purchase of product by mailing in proof of purchase
b. Free money!
c. Buy one get one free
d. None of these

Video Question
1. What was the name of the video?
a. The Persuaders video
b. Advertising pros and con
c. How to succeed
d. Catchy advertising campaigns