Blog #9 Exam 3 questions

Chapter 8
1. What does media planning involve?
a. Allocating ad budgets in effective and affective manner
b. Create plans that reflect purchase processes
c. Influences the consumer in market place
d. All of the above

2. What does a media buyer do?
a. Buys space and negotiates rates
b. Creates plans that reflect purchase processes
c. Works with media planner
d. Both A and C

Chapter 9
1. What is a training program?
a. Provided by manufacturers
b. Learn about brands
c. Retailer pays for promotion
d. Both A and B
Chapter 10
1. What are rebates and refunds?
a. Cash returns on purchase of product by mailing in proof of purchase
b. Free money!
c. Buy one get one free
d. None of these

Video Question
1. What was the name of the video?
a. The Persuaders video
b. Advertising pros and con
c. How to succeed
d. Catchy advertising campaigns