1. Measured media refers to how much companies spent on radio, outdoor and television advertising. Some examples of measured media are the commercials you see during the television shows you are watching or the previews during a film. Unmeasured media could be advertising through word of mouth.
2. 58.9 million times 20 = 117.8 million
117.8 million – 48.9 million =68.9 million. From 2009 it increased about 22%.
3. Some of the reasons why they are cutting TV spending are because 66% of TV watchers have now switched over to watching shows on the DVR. 42% of homes have video on demand as well. There is also a new trend where you can watch your television online; some of those sites are Hulu, Netflix, and itunes. They have tried to overcome this by buying ad space for online television. They have also tried experimenting with doubling the number of seconds the title is displayed, or buying first and last seconds in commercial pods.
4. They are talking about advertising more on search engines such as Google and yahoo to promote movies. I think advertising online is a really good idea, everything is switching over to online rather its news or the television. Internet is a huge success, maybe if companies advertised movies more online, more people would want to see them or even learn what the movie is about. Also since movie theaters are raising their prices doesn’t help much, the economy is in the slums, so companies should do some kind of promoting where if they see a movie they get one free or something like that. Not many people want to pay $10 for a movie now-a-days.
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