1. According to the article how did JCP get its site listed for different keyword searches?
Someone paid to have thousands of links placed on hundreds
of sites scattered around the Web, all of which lead directly to JCPenney.com.
JcPenney did not authorize it.
2. Why is this such an important issue that NYT decided to investigate it and print a long story?
The companies warn that which ever company uses tricks to improve search engine rankings (link schemes), there will be severe punishment.
3. What is the role of Google to ensure that companies don't game its search engine?
The role of Google is to constantly check to see if other companies are using the black hat strategy. When this happens Google makes sure that the company will either lead a search death or use a 'manual action' which means that the company search results are demoted.
4. What typically happens to businesses when they invoke the wrath of Google?
Obviously, Google will not allow such a thing to happen. In a situation in which this does happen, Google uses 'manual action' which can hurt business because there is a significant decrease in amount of traffic the business receives.
5. Play with the keyword estimator, linked in the article, for three different words, and post the CPC. What does it mean?
mount- average cpc =$1.51
tender- average cpc=.65
how much- average cpc=$1.09
Cpc(cost per click) measures how much each click costs.
Monday, February 28, 2011
Monday, February 14, 2011
JRNL 307 Week 4 Blog
Go through the reading on the digital year in review and then use these questions as a guideline to frame your discussion:
1. Which consumer trends dominated the digital media landscape in 2010?
The consumer trends that dominated the digital media landscape were online retail shopping which increased by 9%; flash sales sites, and local/group buying, and consumer electronics, which grew 19%. E-commerce spending surpassed $1 billion. Monday November 29, which is known as cyber Monday also had an increase in spending this year.
2. How are people spending their digital media consumption time?
People spend majority of their time on Facebook, which ranks number 1 with 12.3% compared to last year, which was 7.2%. Social media ranks as number two followed by entertainment.
3. Which new and emerging technologies and services are capturing the attention of the marketplace?
The new technologies the capture the attention of the marketplace are online video market, websites such as YouTube, Hulu, and websites you can watch free movies and television shows on such as ABC, CBS, etc.
4. What is the state of the digital advertising market?
Digital advertising is becoming more advanced, everything is changing and therefore the Internet and entrepreneurs need to keep up with how fast the market is expanding. Therefore marketers need to find ways to broaden the horizons of the digital advertising market.
5. How is the rapid increase in mobile media usage changing consumer behavior?
For starters, everything can be done on your smart phone. You can read and send out emails, check your facebook, download applications, MapQuest directions, and many numerous other things. Standard phones are leaving the market; the smart phone is the hot ticket item now. Not only are smart phones hot but also Ipads are becoming another hot ticket item. You can download apps as well on the Ipad. More than 1/3 of American’s have access to mobile web and applications.
1. Which consumer trends dominated the digital media landscape in 2010?
The consumer trends that dominated the digital media landscape were online retail shopping which increased by 9%; flash sales sites, and local/group buying, and consumer electronics, which grew 19%. E-commerce spending surpassed $1 billion. Monday November 29, which is known as cyber Monday also had an increase in spending this year.
2. How are people spending their digital media consumption time?
People spend majority of their time on Facebook, which ranks number 1 with 12.3% compared to last year, which was 7.2%. Social media ranks as number two followed by entertainment.
3. Which new and emerging technologies and services are capturing the attention of the marketplace?
The new technologies the capture the attention of the marketplace are online video market, websites such as YouTube, Hulu, and websites you can watch free movies and television shows on such as ABC, CBS, etc.
4. What is the state of the digital advertising market?
Digital advertising is becoming more advanced, everything is changing and therefore the Internet and entrepreneurs need to keep up with how fast the market is expanding. Therefore marketers need to find ways to broaden the horizons of the digital advertising market.
5. How is the rapid increase in mobile media usage changing consumer behavior?
For starters, everything can be done on your smart phone. You can read and send out emails, check your facebook, download applications, MapQuest directions, and many numerous other things. Standard phones are leaving the market; the smart phone is the hot ticket item now. Not only are smart phones hot but also Ipads are becoming another hot ticket item. You can download apps as well on the Ipad. More than 1/3 of American’s have access to mobile web and applications.
Friday, January 28, 2011
Blog #2
1. What is the basic premise behind the idea?
Old Spice launched “Smell Like a Man, Man” which featured Isaiah Mustafa. This ad campaign allowed consumers to communicate with Isaiah for 3 days. This was one of the very first unique interactive strategy.
2. Why do you reckon that it is listed as a top 10 innovation for 2010?
These ads play a huge role in interactive media. The old spice commercials were the #1 all time most viewed sponsored channel on Youtube and also the most subscribed.
3. Based on the framework of new rules of marketing and PR, how does this idea qualify and fit within that scheme?
Marketers started shifting away from the “old” way of advertising and started thinking more creatively and interacting more with the web. Nowadays everything is about the internet; and its advertise on the internet too. Everything is becoming web-based now. Companies are posting there commercials on youtube as well as other sites, not just on television. By doing this, companies are attracting large amounts of audiences through the web.
4. What are some other ideas that you see out there that you think might have potential for blowing up a top digital innovation?
Tweet-Pic
Facebook
Youtube
Twitter
Delicious
5. Which among all these ideas has the potential for longevity and is likely to become a standard?
I believe youtube has the potential for longevity, everyone already advertising on it, and it only has the potential to be even bigger. Everyone is already on youtube, so therefore it have a bigger audience. And with that bigger audience comes more sales and more revenue.
Old Spice launched “Smell Like a Man, Man” which featured Isaiah Mustafa. This ad campaign allowed consumers to communicate with Isaiah for 3 days. This was one of the very first unique interactive strategy.
2. Why do you reckon that it is listed as a top 10 innovation for 2010?
These ads play a huge role in interactive media. The old spice commercials were the #1 all time most viewed sponsored channel on Youtube and also the most subscribed.
3. Based on the framework of new rules of marketing and PR, how does this idea qualify and fit within that scheme?
Marketers started shifting away from the “old” way of advertising and started thinking more creatively and interacting more with the web. Nowadays everything is about the internet; and its advertise on the internet too. Everything is becoming web-based now. Companies are posting there commercials on youtube as well as other sites, not just on television. By doing this, companies are attracting large amounts of audiences through the web.
4. What are some other ideas that you see out there that you think might have potential for blowing up a top digital innovation?
Tweet-Pic
Youtube
Delicious
5. Which among all these ideas has the potential for longevity and is likely to become a standard?
I believe youtube has the potential for longevity, everyone already advertising on it, and it only has the potential to be even bigger. Everyone is already on youtube, so therefore it have a bigger audience. And with that bigger audience comes more sales and more revenue.
Monday, January 24, 2011
BLOG #1
1. Based on your understanding, who are what is a digital immigrant?
Someone who is not caught up in the digit aspect of advertising. A digital immigrant is a person “off the boat” and new to the world of digit. People who are afraid to get into the new wave of advertising would also be considered a digital immigrant. Because of a combination of Internet disintermediation, recession, and corporate blindness, the assembly line has been obliterated -- economically, organizationally, and culturally
2. What are some of the skills that might help transform a digital immigrant to a digital native? Where do you see yourself in the digital world?
Some skills might include becoming aware that the internet is the new form of advertising! They have to be technically advanced in order to get a decent job in the advertising economy. They have to be familiar with the internet and how it works. The internet is here to stay and it’s not going anywhere, if anything it’s only going to get more pronounced. They also have to be familiar with developing web pages, it doesn’t hurt to know how to develop a web page and it would look better on the resume and they would have a higher chance of getting hired than someone who does not know how to build a web page. Also with all the technology out there, its easy to produce and create an ad on a website without even using the knowledge of an art director, everything is already done for you!
I see myself as in between, I was born young into the whole internet craze. Majority of my life there was internet. I am pretty set in understanding how the internet works and that it is here to stay. However I believe I am a digital immigrant when it comes to building one’s own web page. I have not yet conquered that technique but I will soon if I want to get a job. I do know all about social networks and how to advertise on them. I know about social media and video streaming.
3. "The irony is that while there have never been more ways to reach consumers, it's never been harder to connect with consumers,". Why is this so?
It hard to connect to consumers because there is so much advertising on the web. Each consumer is different, and to attract one particular consumer is the hardest thing. Plus consumers pass up advertisements when they know they do not have to sit through them on youtube and Hulu.
4. Can advertising be crowdsourced?
Crowdsourcing is a neologistic compound of Crowd and Outsourcing for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an "open call" to a large group of people (a crowd) asking for contributions. Yes I believe advertising will become crowdsourced, with the internet anything is possible, and the way the economy is, I wouldn’t be surprised if it isn’t happing now.
5. What is the opportunity amidst all the chaos?
Its going to create opportunities for the most talented people that know how to work the web. But the creative opportunities are endless.
Someone who is not caught up in the digit aspect of advertising. A digital immigrant is a person “off the boat” and new to the world of digit. People who are afraid to get into the new wave of advertising would also be considered a digital immigrant. Because of a combination of Internet disintermediation, recession, and corporate blindness, the assembly line has been obliterated -- economically, organizationally, and culturally
2. What are some of the skills that might help transform a digital immigrant to a digital native? Where do you see yourself in the digital world?
Some skills might include becoming aware that the internet is the new form of advertising! They have to be technically advanced in order to get a decent job in the advertising economy. They have to be familiar with the internet and how it works. The internet is here to stay and it’s not going anywhere, if anything it’s only going to get more pronounced. They also have to be familiar with developing web pages, it doesn’t hurt to know how to develop a web page and it would look better on the resume and they would have a higher chance of getting hired than someone who does not know how to build a web page. Also with all the technology out there, its easy to produce and create an ad on a website without even using the knowledge of an art director, everything is already done for you!
I see myself as in between, I was born young into the whole internet craze. Majority of my life there was internet. I am pretty set in understanding how the internet works and that it is here to stay. However I believe I am a digital immigrant when it comes to building one’s own web page. I have not yet conquered that technique but I will soon if I want to get a job. I do know all about social networks and how to advertise on them. I know about social media and video streaming.
3. "The irony is that while there have never been more ways to reach consumers, it's never been harder to connect with consumers,". Why is this so?
It hard to connect to consumers because there is so much advertising on the web. Each consumer is different, and to attract one particular consumer is the hardest thing. Plus consumers pass up advertisements when they know they do not have to sit through them on youtube and Hulu.
4. Can advertising be crowdsourced?
Crowdsourcing is a neologistic compound of Crowd and Outsourcing for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an "open call" to a large group of people (a crowd) asking for contributions. Yes I believe advertising will become crowdsourced, with the internet anything is possible, and the way the economy is, I wouldn’t be surprised if it isn’t happing now.
5. What is the opportunity amidst all the chaos?
Its going to create opportunities for the most talented people that know how to work the web. But the creative opportunities are endless.
Subscribe to:
Comments (Atom)
