Blog #2

1. What is the basic premise behind the idea?
Old Spice launched “Smell Like a Man, Man” which featured Isaiah Mustafa. This ad campaign allowed consumers to communicate with Isaiah for 3 days. This was one of the very first unique interactive strategy.

2. Why do you reckon that it is listed as a top 10 innovation for 2010?
These ads play a huge role in interactive media. The old spice commercials were the #1 all time most viewed sponsored channel on Youtube and also the most subscribed.

3. Based on the framework of new rules of marketing and PR, how does this idea qualify and fit within that scheme?
Marketers started shifting away from the “old” way of advertising and started thinking more creatively and interacting more with the web. Nowadays everything is about the internet; and its advertise on the internet too. Everything is becoming web-based now. Companies are posting there commercials on youtube as well as other sites, not just on television. By doing this, companies are attracting large amounts of audiences through the web.


4. What are some other ideas that you see out there that you think might have potential for blowing up a top digital innovation?

Tweet-Pic
Facebook
Youtube
Twitter
Delicious


5. Which among all these ideas has the potential for longevity and is likely to become a standard?
I believe youtube has the potential for longevity, everyone already advertising on it, and it only has the potential to be even bigger. Everyone is already on youtube, so therefore it have a bigger audience. And with that bigger audience comes more sales and more revenue.