BLOG #1

1. Based on your understanding, who are what is a digital immigrant?
Someone who is not caught up in the digit aspect of advertising. A digital immigrant is a person “off the boat” and new to the world of digit. People who are afraid to get into the new wave of advertising would also be considered a digital immigrant. Because of a combination of Internet disintermediation, recession, and corporate blindness, the assembly line has been obliterated -- economically, organizationally, and culturally


2. What are some of the skills that might help transform a digital immigrant to a digital native? Where do you see yourself in the digital world?

Some skills might include becoming aware that the internet is the new form of advertising! They have to be technically advanced in order to get a decent job in the advertising economy. They have to be familiar with the internet and how it works. The internet is here to stay and it’s not going anywhere, if anything it’s only going to get more pronounced. They also have to be familiar with developing web pages, it doesn’t hurt to know how to develop a web page and it would look better on the resume and they would have a higher chance of getting hired than someone who does not know how to build a web page. Also with all the technology out there, its easy to produce and create an ad on a website without even using the knowledge of an art director, everything is already done for you!

I see myself as in between, I was born young into the whole internet craze. Majority of my life there was internet. I am pretty set in understanding how the internet works and that it is here to stay. However I believe I am a digital immigrant when it comes to building one’s own web page. I have not yet conquered that technique but I will soon if I want to get a job. I do know all about social networks and how to advertise on them. I know about social media and video streaming.


3. "The irony is that while there have never been more ways to reach consumers, it's never been harder to connect with consumers,". Why is this so?
It hard to connect to consumers because there is so much advertising on the web. Each consumer is different, and to attract one particular consumer is the hardest thing. Plus consumers pass up advertisements when they know they do not have to sit through them on youtube and Hulu.



4. Can advertising be crowdsourced?
Crowdsourcing is a neologistic compound of Crowd and Outsourcing for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an "open call" to a large group of people (a crowd) asking for contributions. Yes I believe advertising will become crowdsourced, with the internet anything is possible, and the way the economy is, I wouldn’t be surprised if it isn’t happing now.


5. What is the opportunity amidst all the chaos?

Its going to create opportunities for the most talented people that know how to work the web. But the creative opportunities are endless.