1. Measured media refers to how much companies spent on radio, outdoor and television advertising. Some examples of measured media are the commercials you see during the television shows you are watching or the previews during a film. Unmeasured media could be advertising through word of mouth.
2. 58.9 million times 20 = 117.8 million
117.8 million – 48.9 million =68.9 million. From 2009 it increased about 22%.
3. Some of the reasons why they are cutting TV spending are because 66% of TV watchers have now switched over to watching shows on the DVR. 42% of homes have video on demand as well. There is also a new trend where you can watch your television online; some of those sites are Hulu, Netflix, and itunes. They have tried to overcome this by buying ad space for online television. They have also tried experimenting with doubling the number of seconds the title is displayed, or buying first and last seconds in commercial pods.
4. They are talking about advertising more on search engines such as Google and yahoo to promote movies. I think advertising online is a really good idea, everything is switching over to online rather its news or the television. Internet is a huge success, maybe if companies advertised movies more online, more people would want to see them or even learn what the movie is about. Also since movie theaters are raising their prices doesn’t help much, the economy is in the slums, so companies should do some kind of promoting where if they see a movie they get one free or something like that. Not many people want to pay $10 for a movie now-a-days.
Tuesday, August 31, 2010
Tuesday, August 24, 2010
Jrnl 304 Blog #1
The article states that out of the 49 million Americans living in the U.S, 1 out of 6 people live in households with three or more generations. Between 2000 and 2009, multigenerational household have increased by more than 30%. Because of the increase, it can have a significant impact on marketers in categories ranging anywhere from insurance to packaged goods.
The article also states that due to the economy, many older generations are moving in with younger ones and vice versa. Due to the economy changing, saving money is playing a huge role in multigenerational households. Whoever is the head of the household is usually in control of the money. They stated in the article “that whoever pays the bills had a bigger voice.”
Multigenerational families are also looking for houses together. Real estate companies now have to change the way they are selling houses to appease to multi-gen households such as a fifth bedroom or separate bathrooms. They also have to create specialized tours of homes to help the buyers envision the abode better. Other companies are also advertising to the older generation such as Toys R Us where they are offering discount coupons to grandparents.
I think the way marketers are handling the economy and the older generation moving in with younger generations is smart. They are appeasing to the older audience who usually has more experience dealing with money and how to budget there costs. Since multi-generations are living together and spending less on wants but more on needs, marketers have creatively tried to entice grandparents to spend their money with coupons designed only for the older generations. They have also created a strategy to appeal to all generations of the family.
This could affect advertisers and media planners negatively and positively. Negatively because since generations are moving in together and have less money to spend on their wants. Due to the economy being down many people are saving their money. This can be a positive thing because marketer are creating products that help families that need to manage their budget and shared expenses. Like every problem there is always a way to get around it and make something good out of it.
The article also states that due to the economy, many older generations are moving in with younger ones and vice versa. Due to the economy changing, saving money is playing a huge role in multigenerational households. Whoever is the head of the household is usually in control of the money. They stated in the article “that whoever pays the bills had a bigger voice.”
Multigenerational families are also looking for houses together. Real estate companies now have to change the way they are selling houses to appease to multi-gen households such as a fifth bedroom or separate bathrooms. They also have to create specialized tours of homes to help the buyers envision the abode better. Other companies are also advertising to the older generation such as Toys R Us where they are offering discount coupons to grandparents.
I think the way marketers are handling the economy and the older generation moving in with younger generations is smart. They are appeasing to the older audience who usually has more experience dealing with money and how to budget there costs. Since multi-generations are living together and spending less on wants but more on needs, marketers have creatively tried to entice grandparents to spend their money with coupons designed only for the older generations. They have also created a strategy to appeal to all generations of the family.
This could affect advertisers and media planners negatively and positively. Negatively because since generations are moving in together and have less money to spend on their wants. Due to the economy being down many people are saving their money. This can be a positive thing because marketer are creating products that help families that need to manage their budget and shared expenses. Like every problem there is always a way to get around it and make something good out of it.
Tuesday, April 14, 2009
Blog #10
The store that i really dislike is abercrobmie and fitch. Ever since i was a little kid,that store was the most popular thing. I finally steped into that store when i was in grammer school and disliked it. To begin, the store is over priced a shirt can range anywhere from thirty to one hundred dollars. Secondly the store, only runs in small sizes. Say if you are a small, you would have to get a medium or a large because the small is fits someone who is an extra small. All there cloths run small, and everything is overpriced. If you want a job there you also have to look a certain way, extra small and very pretty. The cloths in the shop are all the same, preppy an chic. I dont think this store is for me. It is almost as if the store has high expectations on the people that shop there, they have to be perfect and skinny!
Monday, April 6, 2009
Blog #9 Exam 3 questions
Chapter 8
1. What does media planning involve?
a. Allocating ad budgets in effective and affective manner
b. Create plans that reflect purchase processes
c. Influences the consumer in market place
d. All of the above
2. What does a media buyer do?
a. Buys space and negotiates rates
b. Creates plans that reflect purchase processes
c. Works with media planner
d. Both A and C
Chapter 9
1. What is a training program?
a. Provided by manufacturers
b. Learn about brands
c. Retailer pays for promotion
d. Both A and B
Chapter 10
1. What are rebates and refunds?
a. Cash returns on purchase of product by mailing in proof of purchase
b. Free money!
c. Buy one get one free
d. None of these
Video Question
1. What was the name of the video?
a. The Persuaders video
b. Advertising pros and con
c. How to succeed
d. Catchy advertising campaigns
1. What does media planning involve?
a. Allocating ad budgets in effective and affective manner
b. Create plans that reflect purchase processes
c. Influences the consumer in market place
d. All of the above
2. What does a media buyer do?
a. Buys space and negotiates rates
b. Creates plans that reflect purchase processes
c. Works with media planner
d. Both A and C
Chapter 9
1. What is a training program?
a. Provided by manufacturers
b. Learn about brands
c. Retailer pays for promotion
d. Both A and B
Chapter 10
1. What are rebates and refunds?
a. Cash returns on purchase of product by mailing in proof of purchase
b. Free money!
c. Buy one get one free
d. None of these
Video Question
1. What was the name of the video?
a. The Persuaders video
b. Advertising pros and con
c. How to succeed
d. Catchy advertising campaigns
Thursday, March 19, 2009
The Persuaders Video
The Persuaders video was very interesting. It told me that advertising is all around, wherever we look they put in the term that i got a kick out of. They called it "cockroaches." The first part of the video also stated that the people that are making the advertisement are doing it for their own pleasure, not for the pleasure of the viewers. They want to win awards and be number one in the advertising business. Part 2 is talking about emotional branding. It is talking about how we feel when we see the advertisment. Advertisers are wanting to become the next big thing, and they are doing anything possible to become that, that mean slashing jobs, getting rid of companies that are not making any money. They want to be number one! Its a competition for them. They are saying where the loyalty lies, that is where the money is. It also talks about "love marks" which is an iconic place in your heart once you see an ad that you liked and felt something to it, another words an emotional ad that touched your heart. Part 3 is talking about paying more to experience less. Now-a-days ad agencies are intergrating products into movies and television shows, and its a big hit. In I AM SAM they used starbucks, and in SEX IN THE CITY they used the alcholic beverage absolute, and they created a whole segment for this on the television show. Not only are advertisers advertising their product, but singers are also. They are putting their music in ads to sell their cds. Part four is talking about change, and what the people want, its their secret passion. They have no idea by they buy things, they just buy it. Part 5 is talking about in with the good out with the bad. I thought this video was very interesting, it explained alot. There were many things that i did not no about the advertising company. I loved this video, it was very informating. Someday I hope to be that person that knows everything about the advertising agency.
Monday, March 2, 2009
Questions for exam 2
Chapter 3
Who is responsible for the total management of the brand including planning, budgeting, sales and profit performance?
-brand manager *
-advertising manager
-client
-advertising agency
What are the 5 roles played in a buying center?
-users, buyers, influencer, deciders, gatekeepers*
- users, buyers, seller, deciders, gatekeepers
- users, buyers, seller, deciders, bookkeepers
- users, buyers, influencer, deciders, sellers
Straight rebuy is:
-company needs to consider and evaluate alternatives
-firm has previously chosen a vender and wishes to make a reorder
-the company is buying the service for the first time
What is the major reason for an in-house agency?
-to reduce advertising and promotion costs
-provide related work such as sales presentations and sales force materials
-all of the above
Chapter 4
What is the first stage of the consumer decision making process?
-problem recognition*
-information search
-purchase decision
-alternative evaluation
What is the last stage of the consumer decision making process?
-problem recognition
-information search
- post purchase evaluation*
-alternative evaluation
What are the five hierarchy needs by Abraham Maslow?
- physiological, safety, grace/love and belonging, esteem, self actualization
- physiological, safety, social/love and belonging, self-control, self actualization
- physiological, attitude, social/love and belonging, esteem, self actualization
-physiological, safety, social/love and belonging, esteem, self actualization*
External sources of information include:
-personal sources
-marketer/controlled sources
-public sources
-all of the above*
Chapter 5
What are the three stages of the AIDA model?
-cognitive, sales, behavioral
-cognitive, innovative, behavioral
-cognitive, affective, behavioral*
-cognitive, optional, behavioral
Developing an advertising campaign management strategy is the ______ step in advertising management.
-first
-second
-third*
-forth
There are three academic disciplines that play a role in advertising research, what are they?
-math, English, physics
-speech, math, astronomy
-sociology, anthropology, psychology*
-math, speech, English
How many steps are involved in selecting an advertisng agency?
-6 steps*
-10 steps
-5 steps
-4 steps
Chapter 6
The five main elements of a creative brief are?
-objective, target audience, sales, support, idea
-objective, target audience, message theme, support, idea
-objective, target audience, sales, support, constraints
-objective, target audience, message theme, support, constraints *
How many stages are in the hierarchy of effects model?
-6*
-2
-3
-4
An incidental part or the primary theme of the ad is:
-people
-objects
-music*
-animations
_____ is the idea that there is a limited supply of the product?
-Withdrawal
-Scarcity*
-Scarce
-Limited Item
Chapter 7
How many types of messages strategies can be used?
-5
-4
-3*
-1
The primary goal of the conative messge strategy is?
-to elicit behavior*
-to sell a worthy product
-to spend as little as possible on an ad
-bring attention to the product
_______Is the best medium for demonstration-type ads?
-radio
-newspaper
-television*
-billboards
What are the four main types of sources or spokespersons?
-celebrities, CEOs, experts, and typical persons*
-clients, CEOs, experts, persons
-clients, CEOS, celebrities, persons
Who is responsible for the total management of the brand including planning, budgeting, sales and profit performance?
-brand manager *
-advertising manager
-client
-advertising agency
What are the 5 roles played in a buying center?
-users, buyers, influencer, deciders, gatekeepers*
- users, buyers, seller, deciders, gatekeepers
- users, buyers, seller, deciders, bookkeepers
- users, buyers, influencer, deciders, sellers
Straight rebuy is:
-company needs to consider and evaluate alternatives
-firm has previously chosen a vender and wishes to make a reorder
-the company is buying the service for the first time
What is the major reason for an in-house agency?
-to reduce advertising and promotion costs
-provide related work such as sales presentations and sales force materials
-all of the above
Chapter 4
What is the first stage of the consumer decision making process?
-problem recognition*
-information search
-purchase decision
-alternative evaluation
What is the last stage of the consumer decision making process?
-problem recognition
-information search
- post purchase evaluation*
-alternative evaluation
What are the five hierarchy needs by Abraham Maslow?
- physiological, safety, grace/love and belonging, esteem, self actualization
- physiological, safety, social/love and belonging, self-control, self actualization
- physiological, attitude, social/love and belonging, esteem, self actualization
-physiological, safety, social/love and belonging, esteem, self actualization*
External sources of information include:
-personal sources
-marketer/controlled sources
-public sources
-all of the above*
Chapter 5
What are the three stages of the AIDA model?
-cognitive, sales, behavioral
-cognitive, innovative, behavioral
-cognitive, affective, behavioral*
-cognitive, optional, behavioral
Developing an advertising campaign management strategy is the ______ step in advertising management.
-first
-second
-third*
-forth
There are three academic disciplines that play a role in advertising research, what are they?
-math, English, physics
-speech, math, astronomy
-sociology, anthropology, psychology*
-math, speech, English
How many steps are involved in selecting an advertisng agency?
-6 steps*
-10 steps
-5 steps
-4 steps
Chapter 6
The five main elements of a creative brief are?
-objective, target audience, sales, support, idea
-objective, target audience, message theme, support, idea
-objective, target audience, sales, support, constraints
-objective, target audience, message theme, support, constraints *
How many stages are in the hierarchy of effects model?
-6*
-2
-3
-4
An incidental part or the primary theme of the ad is:
-people
-objects
-music*
-animations
_____ is the idea that there is a limited supply of the product?
-Withdrawal
-Scarcity*
-Scarce
-Limited Item
Chapter 7
How many types of messages strategies can be used?
-5
-4
-3*
-1
The primary goal of the conative messge strategy is?
-to elicit behavior*
-to sell a worthy product
-to spend as little as possible on an ad
-bring attention to the product
_______Is the best medium for demonstration-type ads?
-radio
-newspaper
-television*
-billboards
What are the four main types of sources or spokespersons?
-celebrities, CEOs, experts, and typical persons*
-clients, CEOs, experts, persons
-clients, CEOS, celebrities, persons
Friday, February 20, 2009
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