1. How many DMA's are there in the US?
2. What is the total number of TV households in the US?
3. Find the size of the US population and calculate the number of people per TV household?
4. What DMA does Carbondale fall under? What is the rank and size for this DMA?
5. If you were to advertise in the top ten DMA's, what percentage of the total US TV households are you likely to reach?
6. If my plan requires advertising in Illinois, what are the possible DMA's that you will have to consider?
1. There are 210 DMA’s in the US.
2. The total number of TV households in the U.S. in 2009 is 114,456,650. For 2010 it is 114,866,380.
3. The size of the U.S. population according to the census bureau is 307,006,550. You must divide this by 114,866,380, which then equals 2.67 or about 2 people per household.
4. Carbondale falls under the Paducah-Cape Girard-Harsbg section. Carbondale is rank 78 and the size for that rank is 399,690 for 2010. In 2009 the size was 393,260.
5. If my plan would require to advertise in Illinois some of the possibilities DMA's that I would have to consider would be advertising in Chicago, Paducah-Cape Girard-Harsbg, Champaign & Springfield-Decatur, Eureka and Peoria-Bloomington. Those are the major cities with the most television watched; those are also the cities with colleges in them as well so you know you would be reaching out to the college audience.
Tuesday, September 28, 2010
Thursday, September 23, 2010
Excel Project
https://mail.google.com/a/siu.edu/?ui=2&ik=56e0344255&view=att&th=12b4052cf90c6293&attid=0.1&disp=vah&realattid=f_geg36hxf0&zw
Tuesday, September 21, 2010
BMW Vs. Audi Blog #5
1. Brand and range ads usually are made around product and place. Print and comparative ads probably make up the other 50% of the budget.
2. Some of the advertising categories that these two companies use are print, online and direct.
3. This means they were placed strategically. The companies are trying to appeal to all kinds of people, rather is be age, race, or their way of life. They are trying to reach everyone with the ads that they placed in various platforms.
4. They used print and digital online advertising.
5. I would have ran ads possible on the radio, television and billboards to expand their horizons.
2. Some of the advertising categories that these two companies use are print, online and direct.
3. This means they were placed strategically. The companies are trying to appeal to all kinds of people, rather is be age, race, or their way of life. They are trying to reach everyone with the ads that they placed in various platforms.
4. They used print and digital online advertising.
5. I would have ran ads possible on the radio, television and billboards to expand their horizons.
Wednesday, September 15, 2010
Blog 4
1. They often see trends before the big name company because there is an increasing pessimism among media people and ad spending. They have to interact with the companies more, which means they have to be very people friendly, so therefore they know everything going on, because they learn new stuff from talking to others.
2. The future of media planning is growing but at a very slow pace due to the financial situation of the economy. Not many people are willing to spend their money.
3. Advertising agencies are more confident about the future, but they somewhat are still weary. They don’t want to spend frivolously yet, that’s why they are still open to ideas.
4. There are more job perspectives. Not many people are worried about it anymore, because new fields are opening up and they are hiring entry level candidates. Jobs are becoming more reasonable.
5. Media Planner - Optimedia (SoHo)
Date: 2010-09-10, 5:30PM EDT
Reply to: job-p6utc-1947263498@craigslist.org [Errors when replying to ads?]
Optimedia is an award-winning agency that specializes in developing and executing integrated marketing and communications campaigns. Our spirit is summed up in our mantra, "never settle, never stop." Our clients include T-Mobile, Nestle, L’Oreal, Sanofi Aventis, Whirlpool, British Airways, Terminix and Denny’s.
Optimedia is proud to be a member of one of the world’s most successful, dynamic, global communications and marketing entities—Publicis Groupe--which now boasts almost 40,000 employees in 104 countries. We are seeking to bring on board a Media Planners to join our Maybelline, Richemont and Lancome teams.
Overview: Develop and implement plans for client accounts across national broadcast and print media.
Responsibilities:
• Assures accuracy of media documentation i.e. contracts, avail requests, make-good approvals, cost estimates, post buy analysis and variance reconciliations.
• Presents media plans and provide plan maintenance
• Requests/negotiates rates with media representatives
• Prepares flowcharts and budgets for media plan using Excel, PowerPoint andplanning-specific software
• Monitors performance of all media and develops rationale explaining results for clients
• Provides research for and write media Point-of-Views. Provide recommendations considering circulation, audience information, and product usage information to determine appropriate choices.
• Maintains close contact with media representatives to keep abreast of current data pertaining to their properties and the markets they serve.
Requirements:
• Bachelor’s degree required with related coursework
• 2+years media planning experience
• Excellent verbal and written communication, organizational, interpersonal, and analytical skills
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
• Proficiency in Word, Excel and PowerPoint, media planning tools
Please forward resumes to recruiting at recruiting@zenithoptimedia-na.com.
We are an equal opportunity employer.
2. The future of media planning is growing but at a very slow pace due to the financial situation of the economy. Not many people are willing to spend their money.
3. Advertising agencies are more confident about the future, but they somewhat are still weary. They don’t want to spend frivolously yet, that’s why they are still open to ideas.
4. There are more job perspectives. Not many people are worried about it anymore, because new fields are opening up and they are hiring entry level candidates. Jobs are becoming more reasonable.
5. Media Planner - Optimedia (SoHo)
Date: 2010-09-10, 5:30PM EDT
Reply to: job-p6utc-1947263498@craigslist.org [Errors when replying to ads?]
Optimedia is an award-winning agency that specializes in developing and executing integrated marketing and communications campaigns. Our spirit is summed up in our mantra, "never settle, never stop." Our clients include T-Mobile, Nestle, L’Oreal, Sanofi Aventis, Whirlpool, British Airways, Terminix and Denny’s.
Optimedia is proud to be a member of one of the world’s most successful, dynamic, global communications and marketing entities—Publicis Groupe--which now boasts almost 40,000 employees in 104 countries. We are seeking to bring on board a Media Planners to join our Maybelline, Richemont and Lancome teams.
Overview: Develop and implement plans for client accounts across national broadcast and print media.
Responsibilities:
• Assures accuracy of media documentation i.e. contracts, avail requests, make-good approvals, cost estimates, post buy analysis and variance reconciliations.
• Presents media plans and provide plan maintenance
• Requests/negotiates rates with media representatives
• Prepares flowcharts and budgets for media plan using Excel, PowerPoint andplanning-specific software
• Monitors performance of all media and develops rationale explaining results for clients
• Provides research for and write media Point-of-Views. Provide recommendations considering circulation, audience information, and product usage information to determine appropriate choices.
• Maintains close contact with media representatives to keep abreast of current data pertaining to their properties and the markets they serve.
Requirements:
• Bachelor’s degree required with related coursework
• 2+years media planning experience
• Excellent verbal and written communication, organizational, interpersonal, and analytical skills
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
• Proficiency in Word, Excel and PowerPoint, media planning tools
Please forward resumes to recruiting at recruiting@zenithoptimedia-na.com.
We are an equal opportunity employer.
Tuesday, September 7, 2010
What Big Brands are Spending on Google
1. Anyone can advertise on Google. Google keeps a tight lid on its technology to keep people from hacking into the system. Anyone can buy and ad with Google, but it is very to tell how much that person spent on ad space.
2. Google controls 65% of U.S web searches, so that means that almost 65% of the population in the U.S is viewing these ads. They show relevant advertising to valued customers. They try to make advertising more measurable and efficient. They try to help consumers out by placing advertising from businesses.
3. No I do not think this was a good move, they should have used that money towards CLEANING up the spill rather than trying to make money. Revenue went down ever since that spill happened; there is no way to recover. They should have hired a successful financial adviser to tell BP what do with the money. I think it wasn’t a smart move, and they wasted all that money for nothing when they could have helped clean up the wildlife that was affected by the spill.
4. It suggests that advertising is here to stay, it’s not going anymore. Companies need to spend money to make money, and buying ad space through Google is the best way to go since 65% of U.S use Google. It also suggests that purchasing ads is an expensive ordeal. Advertising is pricey, so the ads have to be noticeable, and they will be on Google.
5. Google has pricey clientele. Im sure Google’s revenue depends greatly on how much ad space they can sell. If they have long time customers, I am sure that they are going to treat their long time customers with the utmost respect.
2. Google controls 65% of U.S web searches, so that means that almost 65% of the population in the U.S is viewing these ads. They show relevant advertising to valued customers. They try to make advertising more measurable and efficient. They try to help consumers out by placing advertising from businesses.
3. No I do not think this was a good move, they should have used that money towards CLEANING up the spill rather than trying to make money. Revenue went down ever since that spill happened; there is no way to recover. They should have hired a successful financial adviser to tell BP what do with the money. I think it wasn’t a smart move, and they wasted all that money for nothing when they could have helped clean up the wildlife that was affected by the spill.
4. It suggests that advertising is here to stay, it’s not going anymore. Companies need to spend money to make money, and buying ad space through Google is the best way to go since 65% of U.S use Google. It also suggests that purchasing ads is an expensive ordeal. Advertising is pricey, so the ads have to be noticeable, and they will be on Google.
5. Google has pricey clientele. Im sure Google’s revenue depends greatly on how much ad space they can sell. If they have long time customers, I am sure that they are going to treat their long time customers with the utmost respect.
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