Blog 4

1. They often see trends before the big name company because there is an increasing pessimism among media people and ad spending. They have to interact with the companies more, which means they have to be very people friendly, so therefore they know everything going on, because they learn new stuff from talking to others.
2. The future of media planning is growing but at a very slow pace due to the financial situation of the economy. Not many people are willing to spend their money.
3. Advertising agencies are more confident about the future, but they somewhat are still weary. They don’t want to spend frivolously yet, that’s why they are still open to ideas.
4. There are more job perspectives. Not many people are worried about it anymore, because new fields are opening up and they are hiring entry level candidates. Jobs are becoming more reasonable.

5. Media Planner - Optimedia (SoHo)
Date: 2010-09-10, 5:30PM EDT
Reply to: job-p6utc-1947263498@craigslist.org [Errors when replying to ads?]

Optimedia is an award-winning agency that specializes in developing and executing integrated marketing and communications campaigns. Our spirit is summed up in our mantra, "never settle, never stop." Our clients include T-Mobile, Nestle, L’Oreal, Sanofi Aventis, Whirlpool, British Airways, Terminix and Denny’s.

Optimedia is proud to be a member of one of the world’s most successful, dynamic, global communications and marketing entities—Publicis Groupe--which now boasts almost 40,000 employees in 104 countries. We are seeking to bring on board a Media Planners to join our Maybelline, Richemont and Lancome teams.

Overview: Develop and implement plans for client accounts across national broadcast and print media.

Responsibilities:

• Assures accuracy of media documentation i.e. contracts, avail requests, make-good approvals, cost estimates, post buy analysis and variance reconciliations.

• Presents media plans and provide plan maintenance

• Requests/negotiates rates with media representatives

• Prepares flowcharts and budgets for media plan using Excel, PowerPoint andplanning-specific software

• Monitors performance of all media and develops rationale explaining results for clients

• Provides research for and write media Point-of-Views. Provide recommendations considering circulation, audience information, and product usage information to determine appropriate choices.

• Maintains close contact with media representatives to keep abreast of current data pertaining to their properties and the markets they serve.

Requirements:
• Bachelor’s degree required with related coursework

• 2+years media planning experience

• Excellent verbal and written communication, organizational, interpersonal, and analytical skills

• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment

• Proficiency in Word, Excel and PowerPoint, media planning tools

Please forward resumes to recruiting at recruiting@zenithoptimedia-na.com.

We are an equal opportunity employer.