1. How many DMA's are there in the US?
2. What is the total number of TV households in the US?
3. Find the size of the US population and calculate the number of people per TV household?
4. What DMA does Carbondale fall under? What is the rank and size for this DMA?
5. If you were to advertise in the top ten DMA's, what percentage of the total US TV households are you likely to reach?
6. If my plan requires advertising in Illinois, what are the possible DMA's that you will have to consider?
1. There are 210 DMA’s in the US.
2. The total number of TV households in the U.S. in 2009 is 114,456,650. For 2010 it is 114,866,380.
3. The size of the U.S. population according to the census bureau is 307,006,550. You must divide this by 114,866,380, which then equals 2.67 or about 2 people per household.
4. Carbondale falls under the Paducah-Cape Girard-Harsbg section. Carbondale is rank 78 and the size for that rank is 399,690 for 2010. In 2009 the size was 393,260.
5. If my plan would require to advertise in Illinois some of the possibilities DMA's that I would have to consider would be advertising in Chicago, Paducah-Cape Girard-Harsbg, Champaign & Springfield-Decatur, Eureka and Peoria-Bloomington. Those are the major cities with the most television watched; those are also the cities with colleges in them as well so you know you would be reaching out to the college audience.
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