Having a Ball Blog #7

1. Why do media planners need to know about the music industry?
Sales of records have steadily declined due to the fact that everyone is downloading music on the internet for free. According to BPI, Japan which is the top country for cd sales has dropped 24% in 2009. Yet according to Will Page, the music industry is doing surprisingly good with totaling a little over 6 billion in sales in 2009. Advertising is a huge industry for music promotion.

2. What are some of the general trends in record sales over the past few years?
The record sales are dropping drastically due to the increase of online music stores where they can purchase a single song, rather than a whole cd.

3. What does the trend that people are paying more to see live music imply?
Live music has vastly improved, meaning the quality is better. Artists also put on good shows that use props rather that just sit in front of the stage and sing. New venues have also been built since 1990, in hopes to revitalizing decaying towns.

4. Page 3, para 4, "music's best customer is TV"? Explain.
Many musicians are buying into the whole sponsorships, such as wearing companies clothes on television commercials while singing their latest song and then promoting the cd at the end. Just recently Rascall Flats did this with American Living. Sponsorships are supposed to hit $1.74 billion this year. There are also many television shows that are music shows and that promote artists music such as “American Idol”, “Glee”, and the “X-Factor”. Music is supported by advertising and pay –TV subscriptions. When they hear a particular song online it might create an interest for the consumer, therefore prompting them to buy the single.

5. What demographic group is likely to spend money on music? (Page 5 and 6)
The most likely group is middle aged and older and they spend at the point of time.

6. As a media planner, what are some of the opportunities that the music industry offers for promotion of brands?
A media planner could utilize television shows, concerts, concert venues, and advertising to promote music and brands.

Nielsen Ratings Blog #6

1. How many DMA's are there in the US?
2. What is the total number of TV households in the US?
3. Find the size of the US population and calculate the number of people per TV household?
4. What DMA does Carbondale fall under? What is the rank and size for this DMA?
5. If you were to advertise in the top ten DMA's, what percentage of the total US TV households are you likely to reach?
6. If my plan requires advertising in Illinois, what are the possible DMA's that you will have to consider?
1. There are 210 DMA’s in the US.
2. The total number of TV households in the U.S. in 2009 is 114,456,650. For 2010 it is 114,866,380.
3. The size of the U.S. population according to the census bureau is 307,006,550. You must divide this by 114,866,380, which then equals 2.67 or about 2 people per household.
4. Carbondale falls under the Paducah-Cape Girard-Harsbg section. Carbondale is rank 78 and the size for that rank is 399,690 for 2010. In 2009 the size was 393,260.
5. If my plan would require to advertise in Illinois some of the possibilities DMA's that I would have to consider would be advertising in Chicago, Paducah-Cape Girard-Harsbg, Champaign & Springfield-Decatur, Eureka and Peoria-Bloomington. Those are the major cities with the most television watched; those are also the cities with colleges in them as well so you know you would be reaching out to the college audience.

Excel Project

https://mail.google.com/a/siu.edu/?ui=2&ik=56e0344255&view=att&th=12b4052cf90c6293&attid=0.1&disp=vah&realattid=f_geg36hxf0&zw

BMW Vs. Audi Blog #5

1. Brand and range ads usually are made around product and place. Print and comparative ads probably make up the other 50% of the budget.
2. Some of the advertising categories that these two companies use are print, online and direct.
3. This means they were placed strategically. The companies are trying to appeal to all kinds of people, rather is be age, race, or their way of life. They are trying to reach everyone with the ads that they placed in various platforms.
4. They used print and digital online advertising.
5. I would have ran ads possible on the radio, television and billboards to expand their horizons.

Blog 4

1. They often see trends before the big name company because there is an increasing pessimism among media people and ad spending. They have to interact with the companies more, which means they have to be very people friendly, so therefore they know everything going on, because they learn new stuff from talking to others.
2. The future of media planning is growing but at a very slow pace due to the financial situation of the economy. Not many people are willing to spend their money.
3. Advertising agencies are more confident about the future, but they somewhat are still weary. They don’t want to spend frivolously yet, that’s why they are still open to ideas.
4. There are more job perspectives. Not many people are worried about it anymore, because new fields are opening up and they are hiring entry level candidates. Jobs are becoming more reasonable.

5. Media Planner - Optimedia (SoHo)
Date: 2010-09-10, 5:30PM EDT
Reply to: job-p6utc-1947263498@craigslist.org [Errors when replying to ads?]

Optimedia is an award-winning agency that specializes in developing and executing integrated marketing and communications campaigns. Our spirit is summed up in our mantra, "never settle, never stop." Our clients include T-Mobile, Nestle, L’Oreal, Sanofi Aventis, Whirlpool, British Airways, Terminix and Denny’s.

Optimedia is proud to be a member of one of the world’s most successful, dynamic, global communications and marketing entities—Publicis Groupe--which now boasts almost 40,000 employees in 104 countries. We are seeking to bring on board a Media Planners to join our Maybelline, Richemont and Lancome teams.

Overview: Develop and implement plans for client accounts across national broadcast and print media.

Responsibilities:

• Assures accuracy of media documentation i.e. contracts, avail requests, make-good approvals, cost estimates, post buy analysis and variance reconciliations.

• Presents media plans and provide plan maintenance

• Requests/negotiates rates with media representatives

• Prepares flowcharts and budgets for media plan using Excel, PowerPoint andplanning-specific software

• Monitors performance of all media and develops rationale explaining results for clients

• Provides research for and write media Point-of-Views. Provide recommendations considering circulation, audience information, and product usage information to determine appropriate choices.

• Maintains close contact with media representatives to keep abreast of current data pertaining to their properties and the markets they serve.

Requirements:
• Bachelor’s degree required with related coursework

• 2+years media planning experience

• Excellent verbal and written communication, organizational, interpersonal, and analytical skills

• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment

• Proficiency in Word, Excel and PowerPoint, media planning tools

Please forward resumes to recruiting at recruiting@zenithoptimedia-na.com.

We are an equal opportunity employer.

What Big Brands are Spending on Google

1. Anyone can advertise on Google. Google keeps a tight lid on its technology to keep people from hacking into the system. Anyone can buy and ad with Google, but it is very to tell how much that person spent on ad space.
2. Google controls 65% of U.S web searches, so that means that almost 65% of the population in the U.S is viewing these ads. They show relevant advertising to valued customers. They try to make advertising more measurable and efficient. They try to help consumers out by placing advertising from businesses.
3. No I do not think this was a good move, they should have used that money towards CLEANING up the spill rather than trying to make money. Revenue went down ever since that spill happened; there is no way to recover. They should have hired a successful financial adviser to tell BP what do with the money. I think it wasn’t a smart move, and they wasted all that money for nothing when they could have helped clean up the wildlife that was affected by the spill.
4. It suggests that advertising is here to stay, it’s not going anymore. Companies need to spend money to make money, and buying ad space through Google is the best way to go since 65% of U.S use Google. It also suggests that purchasing ads is an expensive ordeal. Advertising is pricey, so the ads have to be noticeable, and they will be on Google.
5. Google has pricey clientele. Im sure Google’s revenue depends greatly on how much ad space they can sell. If they have long time customers, I am sure that they are going to treat their long time customers with the utmost respect.

A look at where movie marketing dollars have gone - #2

1. Measured media refers to how much companies spent on radio, outdoor and television advertising. Some examples of measured media are the commercials you see during the television shows you are watching or the previews during a film. Unmeasured media could be advertising through word of mouth.
2. 58.9 million times 20 = 117.8 million
117.8 million – 48.9 million =68.9 million. From 2009 it increased about 22%.

3. Some of the reasons why they are cutting TV spending are because 66% of TV watchers have now switched over to watching shows on the DVR. 42% of homes have video on demand as well. There is also a new trend where you can watch your television online; some of those sites are Hulu, Netflix, and itunes. They have tried to overcome this by buying ad space for online television. They have also tried experimenting with doubling the number of seconds the title is displayed, or buying first and last seconds in commercial pods.
4. They are talking about advertising more on search engines such as Google and yahoo to promote movies. I think advertising online is a really good idea, everything is switching over to online rather its news or the television. Internet is a huge success, maybe if companies advertised movies more online, more people would want to see them or even learn what the movie is about. Also since movie theaters are raising their prices doesn’t help much, the economy is in the slums, so companies should do some kind of promoting where if they see a movie they get one free or something like that. Not many people want to pay $10 for a movie now-a-days.

Jrnl 304 Blog #1

The article states that out of the 49 million Americans living in the U.S, 1 out of 6 people live in households with three or more generations. Between 2000 and 2009, multigenerational household have increased by more than 30%. Because of the increase, it can have a significant impact on marketers in categories ranging anywhere from insurance to packaged goods.

The article also states that due to the economy, many older generations are moving in with younger ones and vice versa. Due to the economy changing, saving money is playing a huge role in multigenerational households. Whoever is the head of the household is usually in control of the money. They stated in the article “that whoever pays the bills had a bigger voice.”

Multigenerational families are also looking for houses together. Real estate companies now have to change the way they are selling houses to appease to multi-gen households such as a fifth bedroom or separate bathrooms. They also have to create specialized tours of homes to help the buyers envision the abode better. Other companies are also advertising to the older generation such as Toys R Us where they are offering discount coupons to grandparents.

I think the way marketers are handling the economy and the older generation moving in with younger generations is smart. They are appeasing to the older audience who usually has more experience dealing with money and how to budget there costs. Since multi-generations are living together and spending less on wants but more on needs, marketers have creatively tried to entice grandparents to spend their money with coupons designed only for the older generations. They have also created a strategy to appeal to all generations of the family.

This could affect advertisers and media planners negatively and positively. Negatively because since generations are moving in together and have less money to spend on their wants. Due to the economy being down many people are saving their money. This can be a positive thing because marketer are creating products that help families that need to manage their budget and shared expenses. Like every problem there is always a way to get around it and make something good out of it.