1. According to the article how did JCP get its site listed for different keyword searches?
Someone paid to have thousands of links placed on hundreds
of sites scattered around the Web, all of which lead directly to JCPenney.com.
JcPenney did not authorize it.
2. Why is this such an important issue that NYT decided to investigate it and print a long story?
The companies warn that which ever company uses tricks to improve search engine rankings (link schemes), there will be severe punishment.
3. What is the role of Google to ensure that companies don't game its search engine?
The role of Google is to constantly check to see if other companies are using the black hat strategy. When this happens Google makes sure that the company will either lead a search death or use a 'manual action' which means that the company search results are demoted.
4. What typically happens to businesses when they invoke the wrath of Google?
Obviously, Google will not allow such a thing to happen. In a situation in which this does happen, Google uses 'manual action' which can hurt business because there is a significant decrease in amount of traffic the business receives.
5. Play with the keyword estimator, linked in the article, for three different words, and post the CPC. What does it mean?
mount- average cpc =$1.51
tender- average cpc=.65
how much- average cpc=$1.09
Cpc(cost per click) measures how much each click costs.
Monday, February 28, 2011
Monday, February 14, 2011
JRNL 307 Week 4 Blog
Go through the reading on the digital year in review and then use these questions as a guideline to frame your discussion:
1. Which consumer trends dominated the digital media landscape in 2010?
The consumer trends that dominated the digital media landscape were online retail shopping which increased by 9%; flash sales sites, and local/group buying, and consumer electronics, which grew 19%. E-commerce spending surpassed $1 billion. Monday November 29, which is known as cyber Monday also had an increase in spending this year.
2. How are people spending their digital media consumption time?
People spend majority of their time on Facebook, which ranks number 1 with 12.3% compared to last year, which was 7.2%. Social media ranks as number two followed by entertainment.
3. Which new and emerging technologies and services are capturing the attention of the marketplace?
The new technologies the capture the attention of the marketplace are online video market, websites such as YouTube, Hulu, and websites you can watch free movies and television shows on such as ABC, CBS, etc.
4. What is the state of the digital advertising market?
Digital advertising is becoming more advanced, everything is changing and therefore the Internet and entrepreneurs need to keep up with how fast the market is expanding. Therefore marketers need to find ways to broaden the horizons of the digital advertising market.
5. How is the rapid increase in mobile media usage changing consumer behavior?
For starters, everything can be done on your smart phone. You can read and send out emails, check your facebook, download applications, MapQuest directions, and many numerous other things. Standard phones are leaving the market; the smart phone is the hot ticket item now. Not only are smart phones hot but also Ipads are becoming another hot ticket item. You can download apps as well on the Ipad. More than 1/3 of American’s have access to mobile web and applications.
1. Which consumer trends dominated the digital media landscape in 2010?
The consumer trends that dominated the digital media landscape were online retail shopping which increased by 9%; flash sales sites, and local/group buying, and consumer electronics, which grew 19%. E-commerce spending surpassed $1 billion. Monday November 29, which is known as cyber Monday also had an increase in spending this year.
2. How are people spending their digital media consumption time?
People spend majority of their time on Facebook, which ranks number 1 with 12.3% compared to last year, which was 7.2%. Social media ranks as number two followed by entertainment.
3. Which new and emerging technologies and services are capturing the attention of the marketplace?
The new technologies the capture the attention of the marketplace are online video market, websites such as YouTube, Hulu, and websites you can watch free movies and television shows on such as ABC, CBS, etc.
4. What is the state of the digital advertising market?
Digital advertising is becoming more advanced, everything is changing and therefore the Internet and entrepreneurs need to keep up with how fast the market is expanding. Therefore marketers need to find ways to broaden the horizons of the digital advertising market.
5. How is the rapid increase in mobile media usage changing consumer behavior?
For starters, everything can be done on your smart phone. You can read and send out emails, check your facebook, download applications, MapQuest directions, and many numerous other things. Standard phones are leaving the market; the smart phone is the hot ticket item now. Not only are smart phones hot but also Ipads are becoming another hot ticket item. You can download apps as well on the Ipad. More than 1/3 of American’s have access to mobile web and applications.
Friday, January 28, 2011
Blog #2
1. What is the basic premise behind the idea?
Old Spice launched “Smell Like a Man, Man” which featured Isaiah Mustafa. This ad campaign allowed consumers to communicate with Isaiah for 3 days. This was one of the very first unique interactive strategy.
2. Why do you reckon that it is listed as a top 10 innovation for 2010?
These ads play a huge role in interactive media. The old spice commercials were the #1 all time most viewed sponsored channel on Youtube and also the most subscribed.
3. Based on the framework of new rules of marketing and PR, how does this idea qualify and fit within that scheme?
Marketers started shifting away from the “old” way of advertising and started thinking more creatively and interacting more with the web. Nowadays everything is about the internet; and its advertise on the internet too. Everything is becoming web-based now. Companies are posting there commercials on youtube as well as other sites, not just on television. By doing this, companies are attracting large amounts of audiences through the web.
4. What are some other ideas that you see out there that you think might have potential for blowing up a top digital innovation?
Tweet-Pic
Facebook
Youtube
Twitter
Delicious
5. Which among all these ideas has the potential for longevity and is likely to become a standard?
I believe youtube has the potential for longevity, everyone already advertising on it, and it only has the potential to be even bigger. Everyone is already on youtube, so therefore it have a bigger audience. And with that bigger audience comes more sales and more revenue.
Old Spice launched “Smell Like a Man, Man” which featured Isaiah Mustafa. This ad campaign allowed consumers to communicate with Isaiah for 3 days. This was one of the very first unique interactive strategy.
2. Why do you reckon that it is listed as a top 10 innovation for 2010?
These ads play a huge role in interactive media. The old spice commercials were the #1 all time most viewed sponsored channel on Youtube and also the most subscribed.
3. Based on the framework of new rules of marketing and PR, how does this idea qualify and fit within that scheme?
Marketers started shifting away from the “old” way of advertising and started thinking more creatively and interacting more with the web. Nowadays everything is about the internet; and its advertise on the internet too. Everything is becoming web-based now. Companies are posting there commercials on youtube as well as other sites, not just on television. By doing this, companies are attracting large amounts of audiences through the web.
4. What are some other ideas that you see out there that you think might have potential for blowing up a top digital innovation?
Tweet-Pic
Youtube
Delicious
5. Which among all these ideas has the potential for longevity and is likely to become a standard?
I believe youtube has the potential for longevity, everyone already advertising on it, and it only has the potential to be even bigger. Everyone is already on youtube, so therefore it have a bigger audience. And with that bigger audience comes more sales and more revenue.
Monday, January 24, 2011
BLOG #1
1. Based on your understanding, who are what is a digital immigrant?
Someone who is not caught up in the digit aspect of advertising. A digital immigrant is a person “off the boat” and new to the world of digit. People who are afraid to get into the new wave of advertising would also be considered a digital immigrant. Because of a combination of Internet disintermediation, recession, and corporate blindness, the assembly line has been obliterated -- economically, organizationally, and culturally
2. What are some of the skills that might help transform a digital immigrant to a digital native? Where do you see yourself in the digital world?
Some skills might include becoming aware that the internet is the new form of advertising! They have to be technically advanced in order to get a decent job in the advertising economy. They have to be familiar with the internet and how it works. The internet is here to stay and it’s not going anywhere, if anything it’s only going to get more pronounced. They also have to be familiar with developing web pages, it doesn’t hurt to know how to develop a web page and it would look better on the resume and they would have a higher chance of getting hired than someone who does not know how to build a web page. Also with all the technology out there, its easy to produce and create an ad on a website without even using the knowledge of an art director, everything is already done for you!
I see myself as in between, I was born young into the whole internet craze. Majority of my life there was internet. I am pretty set in understanding how the internet works and that it is here to stay. However I believe I am a digital immigrant when it comes to building one’s own web page. I have not yet conquered that technique but I will soon if I want to get a job. I do know all about social networks and how to advertise on them. I know about social media and video streaming.
3. "The irony is that while there have never been more ways to reach consumers, it's never been harder to connect with consumers,". Why is this so?
It hard to connect to consumers because there is so much advertising on the web. Each consumer is different, and to attract one particular consumer is the hardest thing. Plus consumers pass up advertisements when they know they do not have to sit through them on youtube and Hulu.
4. Can advertising be crowdsourced?
Crowdsourcing is a neologistic compound of Crowd and Outsourcing for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an "open call" to a large group of people (a crowd) asking for contributions. Yes I believe advertising will become crowdsourced, with the internet anything is possible, and the way the economy is, I wouldn’t be surprised if it isn’t happing now.
5. What is the opportunity amidst all the chaos?
Its going to create opportunities for the most talented people that know how to work the web. But the creative opportunities are endless.
Someone who is not caught up in the digit aspect of advertising. A digital immigrant is a person “off the boat” and new to the world of digit. People who are afraid to get into the new wave of advertising would also be considered a digital immigrant. Because of a combination of Internet disintermediation, recession, and corporate blindness, the assembly line has been obliterated -- economically, organizationally, and culturally
2. What are some of the skills that might help transform a digital immigrant to a digital native? Where do you see yourself in the digital world?
Some skills might include becoming aware that the internet is the new form of advertising! They have to be technically advanced in order to get a decent job in the advertising economy. They have to be familiar with the internet and how it works. The internet is here to stay and it’s not going anywhere, if anything it’s only going to get more pronounced. They also have to be familiar with developing web pages, it doesn’t hurt to know how to develop a web page and it would look better on the resume and they would have a higher chance of getting hired than someone who does not know how to build a web page. Also with all the technology out there, its easy to produce and create an ad on a website without even using the knowledge of an art director, everything is already done for you!
I see myself as in between, I was born young into the whole internet craze. Majority of my life there was internet. I am pretty set in understanding how the internet works and that it is here to stay. However I believe I am a digital immigrant when it comes to building one’s own web page. I have not yet conquered that technique but I will soon if I want to get a job. I do know all about social networks and how to advertise on them. I know about social media and video streaming.
3. "The irony is that while there have never been more ways to reach consumers, it's never been harder to connect with consumers,". Why is this so?
It hard to connect to consumers because there is so much advertising on the web. Each consumer is different, and to attract one particular consumer is the hardest thing. Plus consumers pass up advertisements when they know they do not have to sit through them on youtube and Hulu.
4. Can advertising be crowdsourced?
Crowdsourcing is a neologistic compound of Crowd and Outsourcing for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an "open call" to a large group of people (a crowd) asking for contributions. Yes I believe advertising will become crowdsourced, with the internet anything is possible, and the way the economy is, I wouldn’t be surprised if it isn’t happing now.
5. What is the opportunity amidst all the chaos?
Its going to create opportunities for the most talented people that know how to work the web. But the creative opportunities are endless.
Tuesday, October 19, 2010
Having a Ball Blog #7
1. Why do media planners need to know about the music industry?
Sales of records have steadily declined due to the fact that everyone is downloading music on the internet for free. According to BPI, Japan which is the top country for cd sales has dropped 24% in 2009. Yet according to Will Page, the music industry is doing surprisingly good with totaling a little over 6 billion in sales in 2009. Advertising is a huge industry for music promotion.
2. What are some of the general trends in record sales over the past few years?
The record sales are dropping drastically due to the increase of online music stores where they can purchase a single song, rather than a whole cd.
3. What does the trend that people are paying more to see live music imply?
Live music has vastly improved, meaning the quality is better. Artists also put on good shows that use props rather that just sit in front of the stage and sing. New venues have also been built since 1990, in hopes to revitalizing decaying towns.
4. Page 3, para 4, "music's best customer is TV"? Explain.
Many musicians are buying into the whole sponsorships, such as wearing companies clothes on television commercials while singing their latest song and then promoting the cd at the end. Just recently Rascall Flats did this with American Living. Sponsorships are supposed to hit $1.74 billion this year. There are also many television shows that are music shows and that promote artists music such as “American Idol”, “Glee”, and the “X-Factor”. Music is supported by advertising and pay –TV subscriptions. When they hear a particular song online it might create an interest for the consumer, therefore prompting them to buy the single.
5. What demographic group is likely to spend money on music? (Page 5 and 6)
The most likely group is middle aged and older and they spend at the point of time.
6. As a media planner, what are some of the opportunities that the music industry offers for promotion of brands?
A media planner could utilize television shows, concerts, concert venues, and advertising to promote music and brands.
Sales of records have steadily declined due to the fact that everyone is downloading music on the internet for free. According to BPI, Japan which is the top country for cd sales has dropped 24% in 2009. Yet according to Will Page, the music industry is doing surprisingly good with totaling a little over 6 billion in sales in 2009. Advertising is a huge industry for music promotion.
2. What are some of the general trends in record sales over the past few years?
The record sales are dropping drastically due to the increase of online music stores where they can purchase a single song, rather than a whole cd.
3. What does the trend that people are paying more to see live music imply?
Live music has vastly improved, meaning the quality is better. Artists also put on good shows that use props rather that just sit in front of the stage and sing. New venues have also been built since 1990, in hopes to revitalizing decaying towns.
4. Page 3, para 4, "music's best customer is TV"? Explain.
Many musicians are buying into the whole sponsorships, such as wearing companies clothes on television commercials while singing their latest song and then promoting the cd at the end. Just recently Rascall Flats did this with American Living. Sponsorships are supposed to hit $1.74 billion this year. There are also many television shows that are music shows and that promote artists music such as “American Idol”, “Glee”, and the “X-Factor”. Music is supported by advertising and pay –TV subscriptions. When they hear a particular song online it might create an interest for the consumer, therefore prompting them to buy the single.
5. What demographic group is likely to spend money on music? (Page 5 and 6)
The most likely group is middle aged and older and they spend at the point of time.
6. As a media planner, what are some of the opportunities that the music industry offers for promotion of brands?
A media planner could utilize television shows, concerts, concert venues, and advertising to promote music and brands.
Tuesday, September 28, 2010
Nielsen Ratings Blog #6
1. How many DMA's are there in the US?
2. What is the total number of TV households in the US?
3. Find the size of the US population and calculate the number of people per TV household?
4. What DMA does Carbondale fall under? What is the rank and size for this DMA?
5. If you were to advertise in the top ten DMA's, what percentage of the total US TV households are you likely to reach?
6. If my plan requires advertising in Illinois, what are the possible DMA's that you will have to consider?
1. There are 210 DMA’s in the US.
2. The total number of TV households in the U.S. in 2009 is 114,456,650. For 2010 it is 114,866,380.
3. The size of the U.S. population according to the census bureau is 307,006,550. You must divide this by 114,866,380, which then equals 2.67 or about 2 people per household.
4. Carbondale falls under the Paducah-Cape Girard-Harsbg section. Carbondale is rank 78 and the size for that rank is 399,690 for 2010. In 2009 the size was 393,260.
5. If my plan would require to advertise in Illinois some of the possibilities DMA's that I would have to consider would be advertising in Chicago, Paducah-Cape Girard-Harsbg, Champaign & Springfield-Decatur, Eureka and Peoria-Bloomington. Those are the major cities with the most television watched; those are also the cities with colleges in them as well so you know you would be reaching out to the college audience.
2. What is the total number of TV households in the US?
3. Find the size of the US population and calculate the number of people per TV household?
4. What DMA does Carbondale fall under? What is the rank and size for this DMA?
5. If you were to advertise in the top ten DMA's, what percentage of the total US TV households are you likely to reach?
6. If my plan requires advertising in Illinois, what are the possible DMA's that you will have to consider?
1. There are 210 DMA’s in the US.
2. The total number of TV households in the U.S. in 2009 is 114,456,650. For 2010 it is 114,866,380.
3. The size of the U.S. population according to the census bureau is 307,006,550. You must divide this by 114,866,380, which then equals 2.67 or about 2 people per household.
4. Carbondale falls under the Paducah-Cape Girard-Harsbg section. Carbondale is rank 78 and the size for that rank is 399,690 for 2010. In 2009 the size was 393,260.
5. If my plan would require to advertise in Illinois some of the possibilities DMA's that I would have to consider would be advertising in Chicago, Paducah-Cape Girard-Harsbg, Champaign & Springfield-Decatur, Eureka and Peoria-Bloomington. Those are the major cities with the most television watched; those are also the cities with colleges in them as well so you know you would be reaching out to the college audience.
Thursday, September 23, 2010
Excel Project
https://mail.google.com/a/siu.edu/?ui=2&ik=56e0344255&view=att&th=12b4052cf90c6293&attid=0.1&disp=vah&realattid=f_geg36hxf0&zw
Tuesday, September 21, 2010
BMW Vs. Audi Blog #5
1. Brand and range ads usually are made around product and place. Print and comparative ads probably make up the other 50% of the budget.
2. Some of the advertising categories that these two companies use are print, online and direct.
3. This means they were placed strategically. The companies are trying to appeal to all kinds of people, rather is be age, race, or their way of life. They are trying to reach everyone with the ads that they placed in various platforms.
4. They used print and digital online advertising.
5. I would have ran ads possible on the radio, television and billboards to expand their horizons.
2. Some of the advertising categories that these two companies use are print, online and direct.
3. This means they were placed strategically. The companies are trying to appeal to all kinds of people, rather is be age, race, or their way of life. They are trying to reach everyone with the ads that they placed in various platforms.
4. They used print and digital online advertising.
5. I would have ran ads possible on the radio, television and billboards to expand their horizons.
Wednesday, September 15, 2010
Blog 4
1. They often see trends before the big name company because there is an increasing pessimism among media people and ad spending. They have to interact with the companies more, which means they have to be very people friendly, so therefore they know everything going on, because they learn new stuff from talking to others.
2. The future of media planning is growing but at a very slow pace due to the financial situation of the economy. Not many people are willing to spend their money.
3. Advertising agencies are more confident about the future, but they somewhat are still weary. They don’t want to spend frivolously yet, that’s why they are still open to ideas.
4. There are more job perspectives. Not many people are worried about it anymore, because new fields are opening up and they are hiring entry level candidates. Jobs are becoming more reasonable.
5. Media Planner - Optimedia (SoHo)
Date: 2010-09-10, 5:30PM EDT
Reply to: job-p6utc-1947263498@craigslist.org [Errors when replying to ads?]
Optimedia is an award-winning agency that specializes in developing and executing integrated marketing and communications campaigns. Our spirit is summed up in our mantra, "never settle, never stop." Our clients include T-Mobile, Nestle, L’Oreal, Sanofi Aventis, Whirlpool, British Airways, Terminix and Denny’s.
Optimedia is proud to be a member of one of the world’s most successful, dynamic, global communications and marketing entities—Publicis Groupe--which now boasts almost 40,000 employees in 104 countries. We are seeking to bring on board a Media Planners to join our Maybelline, Richemont and Lancome teams.
Overview: Develop and implement plans for client accounts across national broadcast and print media.
Responsibilities:
• Assures accuracy of media documentation i.e. contracts, avail requests, make-good approvals, cost estimates, post buy analysis and variance reconciliations.
• Presents media plans and provide plan maintenance
• Requests/negotiates rates with media representatives
• Prepares flowcharts and budgets for media plan using Excel, PowerPoint andplanning-specific software
• Monitors performance of all media and develops rationale explaining results for clients
• Provides research for and write media Point-of-Views. Provide recommendations considering circulation, audience information, and product usage information to determine appropriate choices.
• Maintains close contact with media representatives to keep abreast of current data pertaining to their properties and the markets they serve.
Requirements:
• Bachelor’s degree required with related coursework
• 2+years media planning experience
• Excellent verbal and written communication, organizational, interpersonal, and analytical skills
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
• Proficiency in Word, Excel and PowerPoint, media planning tools
Please forward resumes to recruiting at recruiting@zenithoptimedia-na.com.
We are an equal opportunity employer.
2. The future of media planning is growing but at a very slow pace due to the financial situation of the economy. Not many people are willing to spend their money.
3. Advertising agencies are more confident about the future, but they somewhat are still weary. They don’t want to spend frivolously yet, that’s why they are still open to ideas.
4. There are more job perspectives. Not many people are worried about it anymore, because new fields are opening up and they are hiring entry level candidates. Jobs are becoming more reasonable.
5. Media Planner - Optimedia (SoHo)
Date: 2010-09-10, 5:30PM EDT
Reply to: job-p6utc-1947263498@craigslist.org [Errors when replying to ads?]
Optimedia is an award-winning agency that specializes in developing and executing integrated marketing and communications campaigns. Our spirit is summed up in our mantra, "never settle, never stop." Our clients include T-Mobile, Nestle, L’Oreal, Sanofi Aventis, Whirlpool, British Airways, Terminix and Denny’s.
Optimedia is proud to be a member of one of the world’s most successful, dynamic, global communications and marketing entities—Publicis Groupe--which now boasts almost 40,000 employees in 104 countries. We are seeking to bring on board a Media Planners to join our Maybelline, Richemont and Lancome teams.
Overview: Develop and implement plans for client accounts across national broadcast and print media.
Responsibilities:
• Assures accuracy of media documentation i.e. contracts, avail requests, make-good approvals, cost estimates, post buy analysis and variance reconciliations.
• Presents media plans and provide plan maintenance
• Requests/negotiates rates with media representatives
• Prepares flowcharts and budgets for media plan using Excel, PowerPoint andplanning-specific software
• Monitors performance of all media and develops rationale explaining results for clients
• Provides research for and write media Point-of-Views. Provide recommendations considering circulation, audience information, and product usage information to determine appropriate choices.
• Maintains close contact with media representatives to keep abreast of current data pertaining to their properties and the markets they serve.
Requirements:
• Bachelor’s degree required with related coursework
• 2+years media planning experience
• Excellent verbal and written communication, organizational, interpersonal, and analytical skills
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
• Proficiency in Word, Excel and PowerPoint, media planning tools
Please forward resumes to recruiting at recruiting@zenithoptimedia-na.com.
We are an equal opportunity employer.
Tuesday, September 7, 2010
What Big Brands are Spending on Google
1. Anyone can advertise on Google. Google keeps a tight lid on its technology to keep people from hacking into the system. Anyone can buy and ad with Google, but it is very to tell how much that person spent on ad space.
2. Google controls 65% of U.S web searches, so that means that almost 65% of the population in the U.S is viewing these ads. They show relevant advertising to valued customers. They try to make advertising more measurable and efficient. They try to help consumers out by placing advertising from businesses.
3. No I do not think this was a good move, they should have used that money towards CLEANING up the spill rather than trying to make money. Revenue went down ever since that spill happened; there is no way to recover. They should have hired a successful financial adviser to tell BP what do with the money. I think it wasn’t a smart move, and they wasted all that money for nothing when they could have helped clean up the wildlife that was affected by the spill.
4. It suggests that advertising is here to stay, it’s not going anymore. Companies need to spend money to make money, and buying ad space through Google is the best way to go since 65% of U.S use Google. It also suggests that purchasing ads is an expensive ordeal. Advertising is pricey, so the ads have to be noticeable, and they will be on Google.
5. Google has pricey clientele. Im sure Google’s revenue depends greatly on how much ad space they can sell. If they have long time customers, I am sure that they are going to treat their long time customers with the utmost respect.
2. Google controls 65% of U.S web searches, so that means that almost 65% of the population in the U.S is viewing these ads. They show relevant advertising to valued customers. They try to make advertising more measurable and efficient. They try to help consumers out by placing advertising from businesses.
3. No I do not think this was a good move, they should have used that money towards CLEANING up the spill rather than trying to make money. Revenue went down ever since that spill happened; there is no way to recover. They should have hired a successful financial adviser to tell BP what do with the money. I think it wasn’t a smart move, and they wasted all that money for nothing when they could have helped clean up the wildlife that was affected by the spill.
4. It suggests that advertising is here to stay, it’s not going anymore. Companies need to spend money to make money, and buying ad space through Google is the best way to go since 65% of U.S use Google. It also suggests that purchasing ads is an expensive ordeal. Advertising is pricey, so the ads have to be noticeable, and they will be on Google.
5. Google has pricey clientele. Im sure Google’s revenue depends greatly on how much ad space they can sell. If they have long time customers, I am sure that they are going to treat their long time customers with the utmost respect.
Tuesday, August 31, 2010
A look at where movie marketing dollars have gone - #2
1. Measured media refers to how much companies spent on radio, outdoor and television advertising. Some examples of measured media are the commercials you see during the television shows you are watching or the previews during a film. Unmeasured media could be advertising through word of mouth.
2. 58.9 million times 20 = 117.8 million
117.8 million – 48.9 million =68.9 million. From 2009 it increased about 22%.
3. Some of the reasons why they are cutting TV spending are because 66% of TV watchers have now switched over to watching shows on the DVR. 42% of homes have video on demand as well. There is also a new trend where you can watch your television online; some of those sites are Hulu, Netflix, and itunes. They have tried to overcome this by buying ad space for online television. They have also tried experimenting with doubling the number of seconds the title is displayed, or buying first and last seconds in commercial pods.
4. They are talking about advertising more on search engines such as Google and yahoo to promote movies. I think advertising online is a really good idea, everything is switching over to online rather its news or the television. Internet is a huge success, maybe if companies advertised movies more online, more people would want to see them or even learn what the movie is about. Also since movie theaters are raising their prices doesn’t help much, the economy is in the slums, so companies should do some kind of promoting where if they see a movie they get one free or something like that. Not many people want to pay $10 for a movie now-a-days.
2. 58.9 million times 20 = 117.8 million
117.8 million – 48.9 million =68.9 million. From 2009 it increased about 22%.
3. Some of the reasons why they are cutting TV spending are because 66% of TV watchers have now switched over to watching shows on the DVR. 42% of homes have video on demand as well. There is also a new trend where you can watch your television online; some of those sites are Hulu, Netflix, and itunes. They have tried to overcome this by buying ad space for online television. They have also tried experimenting with doubling the number of seconds the title is displayed, or buying first and last seconds in commercial pods.
4. They are talking about advertising more on search engines such as Google and yahoo to promote movies. I think advertising online is a really good idea, everything is switching over to online rather its news or the television. Internet is a huge success, maybe if companies advertised movies more online, more people would want to see them or even learn what the movie is about. Also since movie theaters are raising their prices doesn’t help much, the economy is in the slums, so companies should do some kind of promoting where if they see a movie they get one free or something like that. Not many people want to pay $10 for a movie now-a-days.
Tuesday, August 24, 2010
Jrnl 304 Blog #1
The article states that out of the 49 million Americans living in the U.S, 1 out of 6 people live in households with three or more generations. Between 2000 and 2009, multigenerational household have increased by more than 30%. Because of the increase, it can have a significant impact on marketers in categories ranging anywhere from insurance to packaged goods.
The article also states that due to the economy, many older generations are moving in with younger ones and vice versa. Due to the economy changing, saving money is playing a huge role in multigenerational households. Whoever is the head of the household is usually in control of the money. They stated in the article “that whoever pays the bills had a bigger voice.”
Multigenerational families are also looking for houses together. Real estate companies now have to change the way they are selling houses to appease to multi-gen households such as a fifth bedroom or separate bathrooms. They also have to create specialized tours of homes to help the buyers envision the abode better. Other companies are also advertising to the older generation such as Toys R Us where they are offering discount coupons to grandparents.
I think the way marketers are handling the economy and the older generation moving in with younger generations is smart. They are appeasing to the older audience who usually has more experience dealing with money and how to budget there costs. Since multi-generations are living together and spending less on wants but more on needs, marketers have creatively tried to entice grandparents to spend their money with coupons designed only for the older generations. They have also created a strategy to appeal to all generations of the family.
This could affect advertisers and media planners negatively and positively. Negatively because since generations are moving in together and have less money to spend on their wants. Due to the economy being down many people are saving their money. This can be a positive thing because marketer are creating products that help families that need to manage their budget and shared expenses. Like every problem there is always a way to get around it and make something good out of it.
The article also states that due to the economy, many older generations are moving in with younger ones and vice versa. Due to the economy changing, saving money is playing a huge role in multigenerational households. Whoever is the head of the household is usually in control of the money. They stated in the article “that whoever pays the bills had a bigger voice.”
Multigenerational families are also looking for houses together. Real estate companies now have to change the way they are selling houses to appease to multi-gen households such as a fifth bedroom or separate bathrooms. They also have to create specialized tours of homes to help the buyers envision the abode better. Other companies are also advertising to the older generation such as Toys R Us where they are offering discount coupons to grandparents.
I think the way marketers are handling the economy and the older generation moving in with younger generations is smart. They are appeasing to the older audience who usually has more experience dealing with money and how to budget there costs. Since multi-generations are living together and spending less on wants but more on needs, marketers have creatively tried to entice grandparents to spend their money with coupons designed only for the older generations. They have also created a strategy to appeal to all generations of the family.
This could affect advertisers and media planners negatively and positively. Negatively because since generations are moving in together and have less money to spend on their wants. Due to the economy being down many people are saving their money. This can be a positive thing because marketer are creating products that help families that need to manage their budget and shared expenses. Like every problem there is always a way to get around it and make something good out of it.
Tuesday, April 14, 2009
Blog #10
The store that i really dislike is abercrobmie and fitch. Ever since i was a little kid,that store was the most popular thing. I finally steped into that store when i was in grammer school and disliked it. To begin, the store is over priced a shirt can range anywhere from thirty to one hundred dollars. Secondly the store, only runs in small sizes. Say if you are a small, you would have to get a medium or a large because the small is fits someone who is an extra small. All there cloths run small, and everything is overpriced. If you want a job there you also have to look a certain way, extra small and very pretty. The cloths in the shop are all the same, preppy an chic. I dont think this store is for me. It is almost as if the store has high expectations on the people that shop there, they have to be perfect and skinny!
Monday, April 6, 2009
Blog #9 Exam 3 questions
Chapter 8
1. What does media planning involve?
a. Allocating ad budgets in effective and affective manner
b. Create plans that reflect purchase processes
c. Influences the consumer in market place
d. All of the above
2. What does a media buyer do?
a. Buys space and negotiates rates
b. Creates plans that reflect purchase processes
c. Works with media planner
d. Both A and C
Chapter 9
1. What is a training program?
a. Provided by manufacturers
b. Learn about brands
c. Retailer pays for promotion
d. Both A and B
Chapter 10
1. What are rebates and refunds?
a. Cash returns on purchase of product by mailing in proof of purchase
b. Free money!
c. Buy one get one free
d. None of these
Video Question
1. What was the name of the video?
a. The Persuaders video
b. Advertising pros and con
c. How to succeed
d. Catchy advertising campaigns
1. What does media planning involve?
a. Allocating ad budgets in effective and affective manner
b. Create plans that reflect purchase processes
c. Influences the consumer in market place
d. All of the above
2. What does a media buyer do?
a. Buys space and negotiates rates
b. Creates plans that reflect purchase processes
c. Works with media planner
d. Both A and C
Chapter 9
1. What is a training program?
a. Provided by manufacturers
b. Learn about brands
c. Retailer pays for promotion
d. Both A and B
Chapter 10
1. What are rebates and refunds?
a. Cash returns on purchase of product by mailing in proof of purchase
b. Free money!
c. Buy one get one free
d. None of these
Video Question
1. What was the name of the video?
a. The Persuaders video
b. Advertising pros and con
c. How to succeed
d. Catchy advertising campaigns
Thursday, March 19, 2009
The Persuaders Video
The Persuaders video was very interesting. It told me that advertising is all around, wherever we look they put in the term that i got a kick out of. They called it "cockroaches." The first part of the video also stated that the people that are making the advertisement are doing it for their own pleasure, not for the pleasure of the viewers. They want to win awards and be number one in the advertising business. Part 2 is talking about emotional branding. It is talking about how we feel when we see the advertisment. Advertisers are wanting to become the next big thing, and they are doing anything possible to become that, that mean slashing jobs, getting rid of companies that are not making any money. They want to be number one! Its a competition for them. They are saying where the loyalty lies, that is where the money is. It also talks about "love marks" which is an iconic place in your heart once you see an ad that you liked and felt something to it, another words an emotional ad that touched your heart. Part 3 is talking about paying more to experience less. Now-a-days ad agencies are intergrating products into movies and television shows, and its a big hit. In I AM SAM they used starbucks, and in SEX IN THE CITY they used the alcholic beverage absolute, and they created a whole segment for this on the television show. Not only are advertisers advertising their product, but singers are also. They are putting their music in ads to sell their cds. Part four is talking about change, and what the people want, its their secret passion. They have no idea by they buy things, they just buy it. Part 5 is talking about in with the good out with the bad. I thought this video was very interesting, it explained alot. There were many things that i did not no about the advertising company. I loved this video, it was very informating. Someday I hope to be that person that knows everything about the advertising agency.
Monday, March 2, 2009
Questions for exam 2
Chapter 3
Who is responsible for the total management of the brand including planning, budgeting, sales and profit performance?
-brand manager *
-advertising manager
-client
-advertising agency
What are the 5 roles played in a buying center?
-users, buyers, influencer, deciders, gatekeepers*
- users, buyers, seller, deciders, gatekeepers
- users, buyers, seller, deciders, bookkeepers
- users, buyers, influencer, deciders, sellers
Straight rebuy is:
-company needs to consider and evaluate alternatives
-firm has previously chosen a vender and wishes to make a reorder
-the company is buying the service for the first time
What is the major reason for an in-house agency?
-to reduce advertising and promotion costs
-provide related work such as sales presentations and sales force materials
-all of the above
Chapter 4
What is the first stage of the consumer decision making process?
-problem recognition*
-information search
-purchase decision
-alternative evaluation
What is the last stage of the consumer decision making process?
-problem recognition
-information search
- post purchase evaluation*
-alternative evaluation
What are the five hierarchy needs by Abraham Maslow?
- physiological, safety, grace/love and belonging, esteem, self actualization
- physiological, safety, social/love and belonging, self-control, self actualization
- physiological, attitude, social/love and belonging, esteem, self actualization
-physiological, safety, social/love and belonging, esteem, self actualization*
External sources of information include:
-personal sources
-marketer/controlled sources
-public sources
-all of the above*
Chapter 5
What are the three stages of the AIDA model?
-cognitive, sales, behavioral
-cognitive, innovative, behavioral
-cognitive, affective, behavioral*
-cognitive, optional, behavioral
Developing an advertising campaign management strategy is the ______ step in advertising management.
-first
-second
-third*
-forth
There are three academic disciplines that play a role in advertising research, what are they?
-math, English, physics
-speech, math, astronomy
-sociology, anthropology, psychology*
-math, speech, English
How many steps are involved in selecting an advertisng agency?
-6 steps*
-10 steps
-5 steps
-4 steps
Chapter 6
The five main elements of a creative brief are?
-objective, target audience, sales, support, idea
-objective, target audience, message theme, support, idea
-objective, target audience, sales, support, constraints
-objective, target audience, message theme, support, constraints *
How many stages are in the hierarchy of effects model?
-6*
-2
-3
-4
An incidental part or the primary theme of the ad is:
-people
-objects
-music*
-animations
_____ is the idea that there is a limited supply of the product?
-Withdrawal
-Scarcity*
-Scarce
-Limited Item
Chapter 7
How many types of messages strategies can be used?
-5
-4
-3*
-1
The primary goal of the conative messge strategy is?
-to elicit behavior*
-to sell a worthy product
-to spend as little as possible on an ad
-bring attention to the product
_______Is the best medium for demonstration-type ads?
-radio
-newspaper
-television*
-billboards
What are the four main types of sources or spokespersons?
-celebrities, CEOs, experts, and typical persons*
-clients, CEOs, experts, persons
-clients, CEOS, celebrities, persons
Who is responsible for the total management of the brand including planning, budgeting, sales and profit performance?
-brand manager *
-advertising manager
-client
-advertising agency
What are the 5 roles played in a buying center?
-users, buyers, influencer, deciders, gatekeepers*
- users, buyers, seller, deciders, gatekeepers
- users, buyers, seller, deciders, bookkeepers
- users, buyers, influencer, deciders, sellers
Straight rebuy is:
-company needs to consider and evaluate alternatives
-firm has previously chosen a vender and wishes to make a reorder
-the company is buying the service for the first time
What is the major reason for an in-house agency?
-to reduce advertising and promotion costs
-provide related work such as sales presentations and sales force materials
-all of the above
Chapter 4
What is the first stage of the consumer decision making process?
-problem recognition*
-information search
-purchase decision
-alternative evaluation
What is the last stage of the consumer decision making process?
-problem recognition
-information search
- post purchase evaluation*
-alternative evaluation
What are the five hierarchy needs by Abraham Maslow?
- physiological, safety, grace/love and belonging, esteem, self actualization
- physiological, safety, social/love and belonging, self-control, self actualization
- physiological, attitude, social/love and belonging, esteem, self actualization
-physiological, safety, social/love and belonging, esteem, self actualization*
External sources of information include:
-personal sources
-marketer/controlled sources
-public sources
-all of the above*
Chapter 5
What are the three stages of the AIDA model?
-cognitive, sales, behavioral
-cognitive, innovative, behavioral
-cognitive, affective, behavioral*
-cognitive, optional, behavioral
Developing an advertising campaign management strategy is the ______ step in advertising management.
-first
-second
-third*
-forth
There are three academic disciplines that play a role in advertising research, what are they?
-math, English, physics
-speech, math, astronomy
-sociology, anthropology, psychology*
-math, speech, English
How many steps are involved in selecting an advertisng agency?
-6 steps*
-10 steps
-5 steps
-4 steps
Chapter 6
The five main elements of a creative brief are?
-objective, target audience, sales, support, idea
-objective, target audience, message theme, support, idea
-objective, target audience, sales, support, constraints
-objective, target audience, message theme, support, constraints *
How many stages are in the hierarchy of effects model?
-6*
-2
-3
-4
An incidental part or the primary theme of the ad is:
-people
-objects
-music*
-animations
_____ is the idea that there is a limited supply of the product?
-Withdrawal
-Scarcity*
-Scarce
-Limited Item
Chapter 7
How many types of messages strategies can be used?
-5
-4
-3*
-1
The primary goal of the conative messge strategy is?
-to elicit behavior*
-to sell a worthy product
-to spend as little as possible on an ad
-bring attention to the product
_______Is the best medium for demonstration-type ads?
-radio
-newspaper
-television*
-billboards
What are the four main types of sources or spokespersons?
-celebrities, CEOs, experts, and typical persons*
-clients, CEOs, experts, persons
-clients, CEOS, celebrities, persons
Friday, February 20, 2009
Wednesday, February 11, 2009
Blog # 5 RAW
The first RAW exbibit I visited was the one in the Student Center Bookstore. Personally i did not thinkg this was affective, I do not remember seeing RAW anywhere, unless im blind. But there was a stuffed dummer laying on the floor. Maybe he was drunk, passed out or maybe just fell. I have no idea. I thinkd they could have put beer cans all around the person, and maybe mentioned RAW a few times in there showcase. But other than that every time I passed it grabbed my attention, although I had to stop and look at it to see what it meant.
The second RAW exhibit that I visited was the one where they passed out beer cans with information in them about binge drinking. I like the idea all together. But can you have beer cans on campus? When i was there alot of people that were walking by where giving them weird looks that they were passing out empty beer cans. I think they could have done a different approach the beer can idea was good, but it was kinda over the top, maybe that was what they wanted to perceive but I have no idea. I wouldnt change anything about this RAW project.
No, I do not think doing activities like this will raise awareness about bringe drinking, because to be honest more than half the people in this school do not care about what we have to say, they just look at us weird an give us funny looks. People do not pay attention to really anything, they just want to get to class. I think it would raise awareness if maybe it was one a commercial that was consistantly playing like the commercials with the smoking facts.
The second RAW exhibit that I visited was the one where they passed out beer cans with information in them about binge drinking. I like the idea all together. But can you have beer cans on campus? When i was there alot of people that were walking by where giving them weird looks that they were passing out empty beer cans. I think they could have done a different approach the beer can idea was good, but it was kinda over the top, maybe that was what they wanted to perceive but I have no idea. I wouldnt change anything about this RAW project.
No, I do not think doing activities like this will raise awareness about bringe drinking, because to be honest more than half the people in this school do not care about what we have to say, they just look at us weird an give us funny looks. People do not pay attention to really anything, they just want to get to class. I think it would raise awareness if maybe it was one a commercial that was consistantly playing like the commercials with the smoking facts.
Monday, February 2, 2009
3 Questions for Exam 1
1. What does smart stand for?
A. Specific, measurable, achievable, relevant, time bound
B. specific, measurable, achievable, reliable, time bound
C. specific, memorable, achievable, reliable, time bound
2. What is Branding?
A. Reduces search time
B. Name on indiviual good or serive
C. Allows the company to charge more
D. All of the above
3. What does IMC stand for?
A. Integrated marketing connections
B. Integrated marketing companies
C. Integrated marketing communications
A. Specific, measurable, achievable, relevant, time bound
B. specific, measurable, achievable, reliable, time bound
C. specific, memorable, achievable, reliable, time bound
2. What is Branding?
A. Reduces search time
B. Name on indiviual good or serive
C. Allows the company to charge more
D. All of the above
3. What does IMC stand for?
A. Integrated marketing connections
B. Integrated marketing companies
C. Integrated marketing communications
Monday, January 26, 2009
HP Laptop-Vista
I decided to chose my HP Laptop that features Vista because this is my second laptop like this, and I believe it has done nothing helpful but bring trouble in my life. Especially vista.
When I think of HP I think of
1. Stress
2. Disapointment
3. Cost
4. Viruses
5. Poor Quality
I think this negatively because, like I said earlier this is my second laptop, because the first one I had, would not turn on due to the all the viruses it had. I believe it brought me nothing but trouble and hassel. Last year I spent countless hours at Best Buy trying to get my old laptop fixed.
The 10 things that people think of when they think of HP on brandtags.net is:
1.Apple
2.Bad
3.Boring
4.Broken
5.calculator
6.cheap
7.computer
8.crap
9.expensive
10.sucks
I believe I have pretty much the same perception as other users and other people that have an HP laptop. Many people do not like this product, and I can understand why. It does not satisfy any of my needs, and I wish I never bought this product.
When I think of HP I think of
1. Stress
2. Disapointment
3. Cost
4. Viruses
5. Poor Quality
I think this negatively because, like I said earlier this is my second laptop, because the first one I had, would not turn on due to the all the viruses it had. I believe it brought me nothing but trouble and hassel. Last year I spent countless hours at Best Buy trying to get my old laptop fixed.
The 10 things that people think of when they think of HP on brandtags.net is:
1.Apple
2.Bad
3.Boring
4.Broken
5.calculator
6.cheap
7.computer
8.crap
9.expensive
10.sucks
I believe I have pretty much the same perception as other users and other people that have an HP laptop. Many people do not like this product, and I can understand why. It does not satisfy any of my needs, and I wish I never bought this product.
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